Word of the Week – “Regulars”
Many times I hear people who are failing in a project state something like, “my regulars like it this way…” or “my regulars don’t want me to change the format, etc. etc. etc.” It makes my skin crawl because if your regulars were so good to you, maybe they would be making you a success. In some cases protecting your regulars can make you fail. The regulars haven’t been getting the “job done for you” so why are so stern to protect their interest? Have your regulars been your failure?
Generally when a person makes statements to defend their regulars, they’re simply saying, “I’m scared to change.” And they are also saying, “I don’t care to fail and I don’t mind commiserating with my regulars, they pacify me.” I know this sounds harsh or cold, but if you cater to your regulars who are indirectly making you fail you become more regular yourself and more seriously you become a loser. If you don’t mind being a loser and enjoy mediocrity then please continue to cater to the needs of your regulars and you’ll be okay, if not, read on.
It has been said that, “the one certainty in life is change” so why fight it? Why not revel in it? Change is inevitable. I don’t want you to think that I’m trying to convince to throw away your regular customers. In fact regulars in many ways can help your business prosper. I’m asking you to evaluate whether or not your regular customers have worth and if they are producing you revenues that you are satisfied earning. If they are producing you the revenues you need then you’re on your way to success. We all can earn more so look to your regulars to help you grow. However, if you determine that your regulars are degrading your chances of success then you should have no problem discarding them.
Having said all of this, I hope that you become one of my regulars and help me succeed. I look forward to reading your comments.
Until next time, “Word up!”
Change is a difficult thing and in business it’s no easier. I love your take on how hard some entrepreneurs find it to give up what current business they have for fear or losing everything altogether.
As a small business owner, I have made a complete 180 degree turn recently at the “expense” of my regular customers. This has paid off dividends and even some of those “regulars” have come around. So take the risk and make the change. What do you have to lose?